HB 1520: Rental Pricing Integrity Act; enact

This bill, called the Rental Pricing Integrity Act, targets algorithmic rent-setting software used by landlords to decide what rent to charge or how to manage occupancy. It amends Georgia's Fair Business Practices Act of 1975 (O.C.G.A. § 10-1-393) to add a new prohibited practice: using a computer tool that pulls in nonpublic (not publicly available) pricing, occupancy, lease, or concession data from two or more competing landlords to generate rent or occupancy recommendations. Landlords and the companies that sell or operate these tools ('coordinators') would have to certify annually to the Attorney General that their tools do not use this kind of shared nonpublic data, and keep records for at least five years showing how their pricing decisions were made independently. Violations would be treated as unfair or deceptive trade practices, but only the Attorney General, not private individuals or tenants, could bring an enforcement action. The law would take effect as soon as the Governor signs it and would apply to rental agreements and renewals signed afterward.

• Makes it illegal for landlords or software companies to use an algorithmic rent-setting tool that combines nonpublic pricing data from two or more competing landlords to recommend rents or occupancy levels.
• Requires any landlord or company using such a tool to certify annually to the Attorney General that the tool does not rely on this shared nonpublic data.
• Requires landlords and coordinators to keep vendor contracts, data documentation, price recommendation records, and proof of independent pricing decisions for at least five years.
• Classifies violations as unfair or deceptive trade practices under Georgia's Fair Business Practices Act, enforceable only by the Attorney General, not by private lawsuits.
• Applies the new rules to rental agreements, renewals, modifications, or extensions entered into on or after the bill's effective date.

Residential landlords, property managers, and companies that sell or operate rent-pricing software (called 'coordinators') in Georgia. It also affects tenants indirectly, since it targets pricing practices that could influence the rents they are charged. The Attorney General's office would gain new certification and enforcement duties.

If enacted, landlords using shared algorithmic pricing tools would need to change how those tools use competitor data or face state enforcement action. Tenants could see effects on how rents are set if this curbs coordinated pricing, though the law relies solely on Attorney General enforcement rather than tenant lawsuits.

• Section 3 adds a new paragraph (38) to O.C.G.A. § 10-1-393(b), making failure to comply with the new rent-pricing rules an unfair or deceptive trade practice.
• Section 4 creates new Code Section 10-1-393.22, defining 'algorithmic rent-setting tool,' 'coordinator,' 'landlord,' 'nonpublic competitor data,' 'rental market data,' and 'residential property.'
• Subsection (b) of the new Code section bans using an algorithmic tool that incorporates nonpublic competitor data from two or more landlords to generate rent or occupancy recommendations.
• Subsection (c) requires annual certification to the Attorney General and five years of recordkeeping on data inputs, price recommendations, and independent pricing decisions.
• Subsection (d) limits enforcement to the Attorney General and expressly bars private lawsuits under Code Section 10-1-399.
• Section 5 sets the effective date as the date of the Governor's signature and applies the law to rental agreements and renewals made on or after that date.

1. 2026-03-10House Second Readers (House)
2. 2026-03-09House First Readers (House)
3. 2026-03-06House Hopper (House)

• Tanya Miller (D, HD-062)Primary sponsor
• Saira Draper (D, HD-090)
• Derrick Jackson (D, HD-068)
• Lisa Campbell (D, HD-035)
• Terry Cummings (D, HD-039)
• Anne Westbrook (D, HD-163)

• rental pricing
• landlord regulations
• algorithmic pricing
• consumer protection
• housing costs