---
title: SB 583. False Advertising; any person, firm, or corporation to display all fees associated with a consumer transaction when displaying the total price of a good; require
collection: bills
id: 2025-2026/sb583
cite_as: SB 583, 2025-2026 Regular Session (Ga.)
canonical_url: https://georgiacommons.org/bills/2025-2026/sb583
md_url: https://georgiacommons.org/bills/2025-2026/sb583.md
text_url: https://georgiacommons.org/bills/2025-2026/sb583/text
source_url: https://www.legis.ga.gov/legislation/73630
date: 2026-02-26
status: introduced
corpus_version: bills-2026-09-13
license: Public record of the Georgia General Assembly, via LegiScan; see about.md
publisher: Georgia Commons, an independent project of Georgia Civic Data. Not the State of Georgia. Not legal advice.
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omitted: votes and history
omitted_chars: 95
omitted_url: https://georgiacommons.org/bills/2025-2026/sb583.md?full=1
bill_number: SB 583
session: 2025-2026 Regular Session
session_slug: 2025-2026
chamber: Senate
bill_type: bill
status_date: 2026-02-25
last_action: Senate Read and Referred
sponsors:
- Sonya Halpern
- Kim Jackson
- Harold Jones
- Elena Parent
- Josh McLaurin
- Sally Harrell
- Tonya Anderson
- Gail Davenport
- Donzella James
- Nikki Merritt
- Jaha Howard
- Freddie Sims
- David Lucas
- Kenya Wicks
- Ed Harbison
- Randal Mangham
text_version: Introduced
has_text: true
legiscan_url: https://legiscan.com/GA/bill/SB583/2025
upstream_id: 2124769
summaries_model: claude-sonnet-5
topic_tags:
- consumer protection
- false advertising
- hidden fees
- pricing disclosure
- fair business practices
---
# SB 583. False Advertising; any person, firm, or corporation to display all fees associated with a consumer transaction when displaying the total price of a good; require
## Text
Senate Bill 583
By: Senators Halpern of the 39th, Jackson of the 41st, Jones II of the 22nd, Parent of the
44th, McLaurin of the 14th and others
A BILL TO BE ENTITLED
AN ACT
To amend Part 4 of Article 15 of Chapter 1 of Title 10 of the Official Code of Georgia
Annotated, relating to false advertising, so as to require any person, firm, or corporation to
display all fees associated with a consumer transaction when displaying the total price of a
good; to provide for exceptions; to provide for violations; to provide for definitions; to
provide for related matters; to repeal conflicting laws; and for other purposes.
BE IT ENACTED BY THE GENERAL ASSEMBLY OF GEORGIA:
SECTION 1.
Part 4 of Article 15 of Chapter 1 of Title 10 of the Official Code of Georgia Annotated,
relating to false advertising, is amended by adding a new Code section to read as follows:
"10-1-428.
(a) As used in this Code section, the term:
(1) 'Broadband service' shall have the same meaning as set forth in Code Section
46-5-62.
(2) 'Consumer transaction' means the sale, purchase, lease, or rental of goods, services,
or property, real or personal, primarily for personal, family, or household purposes.
(3) 'Price-variable supplier' means any person, firm, or corporation which offers services,
the total price of which is adjusted based on consumer selections or preferences, or
dependent on distance and time of such service provided.
(b) No person, firm, or corporation shall, in connection with a consumer transaction,
advertise or display a price for goods or services without clearly and conspicuously
displaying the total price, which shall include all mandatory fees, surcharges, or the
percentage of any automatic and mandatory gratuities charged. Such clear and conspicuous
display of the total price shall have prominent placement, font size, and contrast
comparable to the advertisement or display as a whole. A person, firm, or corporation
which provides both a good and a service to consumers may display or advertise the total
price of the good separately from the total price or rate charged for providing the service.
(c) Provisions of this Code section shall not apply to:
(1) A price-variable supplier who is compliant with subsection (b) of this Code section
if such supplier clearly and conspicuously discloses:
(A) The factors determining the final price;
(B) Any mandatory fees or surcharges associated with the transaction; and
(C) That the total cost of services may vary;
(2) A provider of broadband service on its own or as part of a bundle that complies with
federal broadband consumer requirements codified in 47 C.F.R. Section 8.2(a);
(3) A firm or corporation providing broadcast services which complies with the pricing
requirements of 47 C.F.R. Section 76.310; and
(4) A provider of live-event tickets that complies with the provisions of 16 C.F.R. Part
464 relating to live-event tickets.
(d) It shall not be a violation of this Code section for any person, firm, or corporation to:
(1) Reduce the total price that was previously advertised or displayed;
(2) Display a promotion or discount, including an offer to waive one or more mandatory
fees; or
(3) Advertise or display a price for goods and services in compliance with any federal
laws which preempt or preclude applicable persons, firms, or corporations.
(e) Any violation of this Code section shall be considered a violation of Part 2 of this
article, the 'Fair Business Practices Act of 1975.'"
SECTION 2.
All laws and parts of laws in conflict with this Act are repealed.
## Summaries written by Georgia Commons
The following was written by claude-sonnet-5 from the text above and is not part of the bill. Quote the text, not the summary.
A Georgia Senate bill would require businesses to show the full price of goods and services, including mandatory fees and surcharges, upfront in advertisements rather than adding them later.
### Plain-language summary
Georgia law currently does not clearly require sellers to include mandatory fees in the advertised price of a good or service, which can let hidden fees appear only at checkout. This bill adds a new section to Georgia's false advertising law (O.C.G.A. ยง 10-1-428) requiring any person, firm, or corporation to clearly and conspicuously display the total price of a consumer transaction, including mandatory fees, surcharges, and mandatory gratuity percentages, with the same prominence as the rest of the ad.
The bill carves out exceptions for 'price-variable suppliers' like ride-share or delivery services, as long as they disclose what affects the final price, and for broadband, broadcast, and live-event ticket providers that already follow specific federal pricing rules. Businesses may still advertise discounts, lower a previously listed price, or follow conflicting federal law without violating the section. Violations would count as violations of Georgia's Fair Business Practices Act of 1975.
### What it does
- Adds a new Code section requiring businesses to display the total price of a consumer transaction, including mandatory fees, surcharges, and mandatory gratuities, as prominently as the rest of the ad.
- Defines 'price-variable supplier' and exempts such businesses from the display rule if they disclose what factors affect the final price and that costs may vary.
- Exempts broadband providers, broadcast service providers, and live-event ticket sellers that already comply with specific federal pricing disclosure rules.
- Clarifies that lowering a previously advertised price, offering discounts or fee waivers, or following conflicting federal law does not violate the new requirement.
- Makes any violation of the new section a violation of Georgia's Fair Business Practices Act of 1975, which allows for enforcement under that existing law.
### Who it affects
Businesses that advertise or sell goods and services to consumers in Georgia, including retailers, service providers, ride-share and delivery companies, restaurants that charge automatic gratuities, broadband and broadcast providers, and live-event ticket sellers.
### Why it matters
Georgia consumers would more often see the real total cost of a purchase before completing a transaction, since businesses would have to disclose mandatory fees and surcharges up front rather than adding them at checkout. Businesses would need to review and possibly redesign their pricing displays and advertisements.
### Key provisions
- Section 1 adds new Code Section 10-1-428 defining 'consumer transaction' and 'price-variable supplier' for purposes of the total price disclosure requirement.
- Subsection (b) requires clear and conspicuous display of the total price, including mandatory fees, surcharges, and automatic mandatory gratuity percentages, with prominence comparable to the rest of the display.
- Subsection (c) exempts price-variable suppliers that disclose pricing factors, and broadband, broadcast, and live-event ticket providers that comply with specified federal regulations.
- Subsection (d) clarifies that price reductions, discounts, fee waivers, and compliance with preemptive federal law are not violations.
- Subsection (e) makes any violation of the new section a violation of the Fair Business Practices Act of 1975, tying enforcement to that existing law.
- Section 2 repeals conflicting laws.
## Status
- Status: Introduced (2026-02-25)
- Last action: Senate Read and Referred (2026-02-26)
- Sponsors: Sonya Halpern, Kim Jackson, Harold Jones, Elena Parent, Josh McLaurin, Sally Harrell, Tonya Anderson, Gail Davenport, Donzella James, Nikki Merritt, Jaha Howard, Freddie Sims, David Lucas, Kenya Wicks, Ed Harbison, Randal Mangham
- Official page: https://www.legis.ga.gov/legislation/73630
> The history, votes, and amendments (95 characters) are at https://georgiacommons.org/bills/2025-2026/sb583.md?full=1