---
title: Victory Media Group, LLC v. Georgia Department of Transportation
collection: opinions
id: S24C0144
cite_as: Victory Media Group, LLC v. Georgia Department of Transportation, 319 Ga. 16 (2024)
canonical_url: https://georgiacommons.org/opinions/S24C0144
md_url: https://georgiacommons.org/opinions/S24C0144.md
text_url: https://georgiacommons.org/opinions/S24C0144/text
source_url: https://www.courtlistener.com/opinion/10680352/victory-media-group-llc-v-georgia-department-of-transportation/
date: 2024-04-16
status: published
corpus_version: opinions-2026-09-14
license: Public record of the Supreme Court of Georgia, via CourtListener and the court's own website; see about.md
publisher: Georgia Commons, an independent project of Georgia Civic Data. Not the State of Georgia. Not legal advice.
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omitted: opinion extras
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docket: S24C0144
citation: 319 Ga. 16
court: Supreme Court of Georgia
case_type: civil
authoring_justice: Peterson
disposition: Certiorari denied
vote: All the Justices concur
word_count: 1951
date_filed_source: courtlistener
record_source: courtlistener
legal_areas:
  - constitutional law
  - civil
upstream_id: "10680352"
summaries_model: claude-sonnet-5
---

# Victory Media Group, LLC v. Georgia Department of Transportation

Supreme Court of Georgia, docket S24C0144, filed 2024-04-16, 319 Ga. 16.

## Opinion

319 Ga. 16 FINAL COPY S24C0144. VICTORY MEDIA GROUP, LLC v. DEPARTMENT OF

TRANSPORTATION.

ORDER OF THE COURT.

The Supreme Court today denied the petition for certiorari in this case.

All the Justices concur.

PETERSON, Presiding Justice, concurring.

Plaintiff Victory Media Group, LLC, argues that the state law regulating billboards violates its right to free speech. The trial court ruled for the State without meaningfully addressing Victory Media’s free speech argument, and the Court of Appeals denied Victory Media’s application for discretionary appeal. The State argues that our Court had resolved this claim in its favor 40 years ago. The State is wrong; our decision from 1984 could not and did not address Victory Media’s central argument, which focuses on later developments in the United States Supreme Court’s treatment of content-based speech restrictions. But this is not a proper case to consider those developments. Even if Victory Media’s legal arguments are correct, it still loses; the parts of the law that may violate the First Amendment are not the parts of the law that harmed Victory Media. Accordingly, I concur in the denial of the petition for a writ of certiorari, but write to flag this important issue for future litigants and courts.

This case centers on Victory Media’s attempt to obtain a multiple message sign permit from the Department of Transportation. The Department approved Victory Media’s application but later revoked the permit because another sign, which was already established pursuant to a permit, was located less than 5,000 feet from the requested location for Victory Media’s multiple message sign. See OCGA § 32-6-75 (c) (1) (C) (“No . . . multiple message sign shall be placed within 5,000 feet of another multiple message sign on the same side of the highway[.]”). In appealing the Department’s decision, Victory Media challenges among other things the constitutionality of the Outdoor Advertising Control Act (“the Act”), which governs the permit application process for outdoor advertising signs. Victory Media contends the Act is unconstitutional because it imposes content-based restrictions on speech.1

In defense of the Act, the State relied below on our decision in Dept. of Transp. v. Shiflett, where this Court rejected a claim that the Act violated the right to free speech and held that it did “not

1 For instance, Victory Media points to the Act’s direction that

[n]o outdoor advertising shall be erected or maintained within 660 feet of the nearest edge of the right of way and visible from the main traveled way of the interstate or primary highways in this state, except the following:

(1) [d]irectional and other official signs and notices; (2) [s]igns advertising the sale or lease of the property upon which they are located;

(3) [s]igns advertising activities conducted or maintained within 100 feet of the nearest part of the activity ...;

(4) [s]igns located in areas zoned commercial or industrial, which signs provide information in the specific interest of the traveling public;

(5) [s]igns located in unzoned commercial or industrial areas, which signs provide information in the specific interest of the traveling public; and

(6) [d]irectional signs, displays, and devices about goods and services in the specific interest of the traveling

public[.]

See OCGA § 32-6-72. Appellant contends that the “Act further restricts permissible signs based on the type of message contained on the sign[,]” and in support Appellant points to the “spacing, location, and configuration requirements” and various exemptions in the Act.

violate [the] freedom of expression.”2 251 Ga. 873, 876 (1) (310 SE2d 509) (1984). Because the case involved commercial speech and we concluded that the Act indirectly controlled expression, we applied the four-part analysis from Central Hudson Gas & Elec. Corp. v. Pub. Svc. Comm. of New York, 447 U.S. 557 (100 SCt 2343, 65 LE2d 341) (1980).3 See Shiflett, 251 Ga. at 874-875 (1).

But the State’s reliance on Shiflett is misplaced. To begin, we did not consider there whether the Act contained content-based restrictions on speech, which United States Supreme Court precedent now makes clear is a critical consideration. See Nat. Inst.

2 We did not specify whether the free speech claim was brought only under the U.S. Constitution or was also brought under a similar provision of the Georgia Constitution. Our analysis cited only federal case law decided under the First Amendment. Accordingly, I do not understand Shiflett to have decided anything about the Georgia Constitution’s speech protections, and note further that there’s ample reason to think those protections may be different from their federal equivalent. See, e.g., Maxim Cabaret, Inc. v. City of Sandy Springs, 304 Ga. 187, 196-197 (816 SE2d 31) (2018) (Peterson, J., concurring) (noting textual differences between federal and state provisions).

3 That analysis considers whether (1) the commercial speech was misleading or concerned an unlawful activity, (2) the governmental interest was substantial, (3) the regulation directly advanced the governmental interest, and (4) the regulation was more extensive than necessary to serve that interest. See Shiflett, 251 Ga. at 874 (1); H & H Operations, Inc. v. City of Peachtree City, 248 Ga. 500, 503 (2) (283 SE2d 867) (1981) (striking down sign ordinance because we found “no substantial governmental interest in permitting commercial signs yet prohibiting the posting of prices”).

of Family and Life Advocates v. Becerra, 585 U.S. 755, 766 (II) (A) (138 SCt 2361, 201 LE2d 835) (2018) (“NIFLA”) (“When enforcing [the First Amendment’s] prohibition [on laws that abridge the freedom of speech], precedents distinguish between content-based and content-neutral regulations of speech.”).

“Content-based laws — those that target speech based on its communicative content — are presumptively unconstitutional and may be justified only if the government proves that they are narrowly tailored to serve compelling state interests.” Reed v. Town of Gilbert, 576 U.S. 155, 163 (II) (A) (135 SCt 2218, 192 LE2d 236) (2015). Strict scrutiny applies “when a law is content based on its face or when the purpose and justification for the law are content based[.]” Id. at 166 (II) (C) (1) (striking down content-based regulations of speech in sign code that failed to survive strict scrutiny); see also United States v. Alvarez, 567 U.S. 709, 724 (IV) (132 SCt 2537, 183 LE2d 574) (2012) (content-based restriction on speech failed to satisfy the “most exacting scrutiny”). “This stringent standard reflects the fundamental principle that governments have

no power to restrict expression because of its message, its ideas, its subject matter, or its content.” NIFLA, 585 U.S. at 766 (II) (A) (cleaned up; emphasis added).4 “Laws that are content neutral are instead subject to lesser scrutiny.” Reed, 576 U.S. at 172 (IV) (emphasis in original).

At the time that Shiflett was decided, it had “[o]nly recently . . . been recognized that commercial speech is afforded protection under the First Amendment.” Shiflett, 251 Ga. at 874 (1). See NIFLA, 585 U.S. at 767 (II) (B) (“professional speech” is not exempt from the normal prohibition on content-based restrictions); see also Sorrell v. IMS Health Inc., 564 U.S. 552, 566 (II) (A) (1) (131 SCt 2653, 180 LE2d 544) (2011) (“[c]ommercial speech is no exception” to the general rule that content-based restrictions of speech warrant

4 In City of Austin v. Reagan National Advertising of Austin, LLC, the United States Supreme Court indicated that “restrictions on speech may require some evaluation of the speech and nonetheless remain content neutral” and held that a regulation’s distinction between on-premise and off-premise signs was content neutral because it did not turn on the substantive message of the sign. 596 U.S. 61, 72-74 (II) (B) (142 SCt 1464, 212 LE2d 418) (2022). But the statute here purports to distinguish permissible off-premise signs from impermissible off-premise signs based in part on content, which creates different issues than the ordinance at issue in City of Austin.

heightened judicial scrutiny). To satisfy its burden to justify that a content-based restriction on commercial speech is consistent with the First Amendment, the State must show “at least that the [burden] directly advances a substantial governmental interest and that the measure is drawn to achieve that interest.” Sorrell, 564 U.S. at 571-572 (II) (B). This standard requires a proportional fit “between the legislature’s ends and the means chosen to accomplish those ends.” Id. (citation and punctuation omitted).

In the light of this precedent, this Court has since struck down local sign ordinances that contained such content-based distinctions. See Fulton County v. Galberaith, 282 Ga. 314, 317-319 (3) (647 SE2d 24) (2007) (affirming trial court’s ruling that sign ordinance that banned all signs, including commercial ones, but exempted signs from the ban on a case-by-case basis was “the antithesis of the narrow tailoring that is required under the First Amendment, even in the context of commercial speech”); Union City Bd. of Zoning Appeals v. Justice Outdoor Displays, Inc., 266 Ga. 393, 394-398 (1) (467 SE2d 875) (1996) (striking down sign ordinances because they imposed content-based restrictions on speech). But we have yet to address whether the Outdoor Advertising Control Act contains such content-based restrictions, and that important question remains open in our precedent. See State of Ga. v. Cafe Erotica, Inc., 270 Ga. 97, 97 (507 SE2d 732) (1998) (resolving challenge to the Act under Central Hudson test without reaching whether the “legislation [was] content-based and therefore . . . subject to strict scrutiny”).

Victory Media points to provisions of the Act and regulations promulgated under the Act that may well be content-based. See, e.g., OCGA § 32-6-71 (defining among other things categories of signs referenced in the Act); OCGA § 32-6-72 (limiting outdoor advertising visible from the main traveled way of the state’s interstate or primary highways to specific categories of signs); OCGA § 32-6-75 (a) (establishing additional conditions associated with certain categories of permissible signs); Ga. Comp. R. & Regs., r. 672-6-.03 (requiring a permit before the construction of certain categories of signs). But none of those provisions were actually enforced against Victory Media. Instead, Victory Media’s permit was revoked because OCGA § 32-6-75 (c) (1) (C) directs that “[n]o . . . multiple message sign . . . be placed within 5,000 feet of another multiple message sign on the same side of the highway[,]” and the Department had already approved the permit of another multiple message sign located less than 5,000 feet from the location that Victory Media requested.

Our case law requires a party challenging a state statute as unconstitutional to show that the unconstitutional provision harmed the party. See Parker v. Leeuwenburg, 300 Ga. 789, 790 (797 SE2d 908) (2017) (“As a prerequisite to attacking the constitutionality of a statute, the complaining party must show that it is hurtful to the attacker.”); Black Voters Matter Fund, Inc. v. Kemp, 313 Ga. 375, 393 (870 SE2d 430) (2022) (Peterson, J., concurring) (“One clear line of case law . . . holds that persons seeking to challenge a state statute as unconstitutional may do so only if that statute has injured them in some specific way.”).5 Victory

5 Victory Media did not challenge the Act on overbreadth grounds. See Bo Fancy Productions, Inc. v. Rabun County Bd. of Commrs., 267 Ga. 341, 344- 345 (2) (a) (478 SE2d 373) (1996) (adopting a “more relaxed standard of ‘standing’ applicable to a First Amendment challenge of an allegedly overbroad statute”).

Media has failed to make that showing, and so we cannot reach the open constitutional question it raises.

Ordered April 16, 2024 — Reconsideration denied May 14, 2024.

Certiorari to the Court of Appeals of Georgia — Case No. A24D0007.

Webb Klase & Lemond, E. Adam Webb, for appellant.

Christopher M. Carr, Attorney General, Logan B. Winkles, Deputy Attorney General, Amy L. Patterson, Senior Assistant Attorney General, Denise E. Weiner, Assistant Attorney General; Hall Booth Smith, Pearson K. Cunningham, for appellee.

## Summaries written by Georgia Commons

The following was written by claude-sonnet-5 from the opinion above and is not part of the court's opinion. Quote the opinion, not the summary.

The Supreme Court of Georgia denied a billboard company's request for further review of a lost free-speech challenge to Georgia's sign law, but Presiding Justice Peterson wrote separately to flag an unresolved question about whether the law's content rules are unconstitutional.

### Plain-language summary

Victory Media Group applied for a permit to put up a multiple-message billboard sign. The Department of Transportation first approved the permit but then revoked it because another sign, already permitted, sat less than 5,000 feet away on the same side of the highway, which Georgia's Outdoor Advertising Control Act does not allow. Victory Media challenged the Act as unconstitutional, arguing it restricts speech based on content, which under recent United States Supreme Court cases would require the toughest level of judicial scrutiny. A trial court sided with the State without really addressing that argument, and the Court of Appeals of Georgia declined to hear a further appeal.
The Supreme Court of Georgia denied Victory Media's petition for certiorari, meaning it chose not to take up the case. Presiding Justice Peterson concurred but wrote separately to explain that even if parts of the Act might be unconstitutional content-based restrictions, those are not the parts of the law that actually caused Victory Media's permit to be revoked, so Victory Media cannot win on that basis here.

### Holding, as summarized

The court declined further review, and the concurrence explains that a party challenging a state law as unconstitutional must show the specific provision harmed it; because the spacing rule that actually revoked Victory Media's permit was not shown to be a content-based restriction, Victory Media could not win even if other parts of the Act might be unconstitutional.

### Disposition

Certiorari denied. All the Justices concur.

### Why it matters

Billboard companies and other outdoor advertisers in Georgia continue to operate under the existing Outdoor Advertising Control Act, and the question of whether parts of that law improperly restrict speech based on content remains legally unresolved for future cases and litigants to raise.

> The summarized reasoning, checked quotes, suggested questions, and the CourtListener opinion records (2,270 characters) are at https://georgiacommons.org/opinions/S24C0144.md?full=1