Georgia CommonsHouse · Introduced · 2025-2026 Regular Session
HB 478: Commerce and trade; require that AI generated content include a disclaimer indicating such content was generated using artificial intelligence
Last action February 20, 2025 · House Second Readers
A Georgia House bill would require anyone who uses AI-generated video, audio, or images to promote commerce or trade to clearly disclose that artificial intelligence was used to create the content.
The summaries below were written by an AI model (claude-sonnet-5) from the text of the bill and are not part of it. Quote the text, not the summary. The stored text is the Introduced version, the latest the General Assembly's website lists.
In plain language
Georgia's Fair Business Practices Act (O.C.G.A. § 10-1-392) currently has no rule requiring businesses to disclose when they use AI-generated videos, images, or audio in commerce or trade. This bill would add a definition of 'AI generated content' covering video, audio, and still images created by systems that emulate human cognitive abilities like learning or reasoning. Starting July 1, 2025, anyone who disseminates AI generated content to facilitate commerce or trade would have to include a disclosure that AI was used. For visual content, the disclosure must be written in every language used, appear in large, clearly readable text with sufficient color contrast, and stay visible for at least 30 percent of a video's length. For audio content, the disclosure must be spoken at the same volume and pace as the rest of the content, in every language used. Leaving out the required disclosure would be illegal, and each piece of content missing it would count as a separate violation.
What the bill does
- Adds a legal definition of 'AI generated content' to Georgia's Fair Business Practices Act, covering AI-made video, audio, and still images.
- Requires anyone using AI generated content in commerce or trade to disclose that AI was used, starting July 1, 2025.
- Sets detailed formatting rules for visual disclosures, including minimum text size, visibility duration, and color contrast.
- Sets rules for audio disclosures, requiring the same volume and speaking speed as the rest of the content.
- Makes it illegal to omit the required disclosure and treats each undisclosed piece of content as a separate violation.
Who it affects
Businesses, advertisers, marketers, and individuals who create or distribute AI-generated video, audio, or images to promote commerce or trade in Georgia would need to add disclosures. Consumers who view or hear such content would gain more visibility into when AI was used.
Why it matters
If enacted, Georgia consumers would get a clearer signal when video, audio, or images used in advertising or sales were made with artificial intelligence rather than authentic recordings. Businesses would need to redesign content and labeling practices, and skipping the disclosure could expose them to violations for each item distributed.
Key provisions
- Section 1 adds a new definition of 'AI generated content' to O.C.G.A. § 10-1-392, covering video, audio, and still images made by systems emulating human cognitive processes.
- Section 2 creates new Code section 10-1-393.20, requiring disclosure that AI was used starting July 1, 2025, for anyone disseminating such content to facilitate commerce or trade.
- Subsection (b) requires visual disclosures to be in writing in every language used, with text at least 30 percent of the vertical picture height, visible for at least 30 percent of the content's length, and with sufficient color contrast.
- Subsection (c) requires audio disclosures to be spoken at the same volume and pace as the rest of the content, in every spoken language used.
- Subsection (d) makes it unlawful to omit the required disclosure, and subsection (e) treats each undisclosed video, audio, or image file as a separate violation.
- Section 3 repeals conflicting laws.
From the bill
“any individual engaged in the dissemination of AI generated content to facilitate commerce or trade shall ensure such content includes a disclosure that artificial intelligence was used to make all or part of such content”
“Each video recording, video file, audio recording, audio file, still image, or still image file disseminated in facilitating commerce or trade that omits disclosures required under subsection (a) of this Code section shall constitute a separate violation.”
Discussed in meetings (2)
The House and Senate meetings that took this bill up, from their machine transcripts. Each account was written by Georgia Commons with AI and is not part of the record; the video is what was said.
House Technology and Infrastructure Innovation Committee, February 11, 2026
From 0:18:13 · Watch on the General Assembly's Vimeo channel
Summary by Georgia Commons: The sponsor presented a substitute for HB 478 requiring businesses to disclose when commercial content is AI-generated. The sponsor said increasingly sophisticated AI makes disclosure important so consumers know what they are seeing. The sponsor explained that the substitute narrowed the businesses covered to avoid burdening very small businesses with limited resources. Addressing an earlier jurisdiction concern, the sponsor said Georgia’s law allowing jurisdiction over certain out-of-state businesses should cover businesses doing significant business in Georgia and targeting its residents. The chair asked what penalties would apply because the text made missing disclosures unlawful without specifying consequences. The sponsor said the expectation was that enforcement would fall under the Fair Business Practices Act, through the attorney general, but agreed to confirm that with legislative counsel. The chair designated the bill for a hearing only, requested that members discuss concerns with the sponsor, and planned to bring it back the following week. No vote was taken.
House Technology and Infrastructure Innovation Committee, February 18, 2026
From 1:08:20 · Watch on the General Assembly's Vimeo channel
Summary by Georgia Commons: The sponsor identified a substitute as the version for consideration. The chair discovered that members' packets contained the original bill rather than the substitute, so no substantive presentation or debate followed. The chair postponed consideration to a later meeting, said the bill would be heard first, and directed staff to email the substitute to members. No vote was taken.
Status timeline
- House Second Readers (House)
- House First Readers (House)
- House Hopper (House)
Sponsors
- Dar'shun Kendrick (D, HD-95)
Topics
- artificial intelligence
- consumer protection
- advertising disclosure
- commerce and trade regulation