HB 478: Commerce and trade; require that AI generated content include a disclaimer indicating such content was generated using artificial intelligence

Georgia's Fair Business Practices Act (O.C.G.A. § 10-1-392) currently has no rule requiring businesses to disclose when they use AI-generated videos, images, or audio in commerce or trade. This bill would add a definition of 'AI generated content' covering video, audio, and still images created by systems that emulate human cognitive abilities like learning or reasoning. Starting July 1, 2025, anyone who disseminates AI generated content to facilitate commerce or trade would have to include a disclosure that AI was used. For visual content, the disclosure must be written in every language used, appear in large, clearly readable text with sufficient color contrast, and stay visible for at least 30 percent of a video's length. For audio content, the disclosure must be spoken at the same volume and pace as the rest of the content, in every language used. Leaving out the required disclosure would be illegal, and each piece of content missing it would count as a separate violation.

• Adds a legal definition of 'AI generated content' to Georgia's Fair Business Practices Act, covering AI-made video, audio, and still images.
• Requires anyone using AI generated content in commerce or trade to disclose that AI was used, starting July 1, 2025.
• Sets detailed formatting rules for visual disclosures, including minimum text size, visibility duration, and color contrast.
• Sets rules for audio disclosures, requiring the same volume and speaking speed as the rest of the content.
• Makes it illegal to omit the required disclosure and treats each undisclosed piece of content as a separate violation.

Businesses, advertisers, marketers, and individuals who create or distribute AI-generated video, audio, or images to promote commerce or trade in Georgia would need to add disclosures. Consumers who view or hear such content would gain more visibility into when AI was used.

If enacted, Georgia consumers would get a clearer signal when video, audio, or images used in advertising or sales were made with artificial intelligence rather than authentic recordings. Businesses would need to redesign content and labeling practices, and skipping the disclosure could expose them to violations for each item distributed.

• Section 1 adds a new definition of 'AI generated content' to O.C.G.A. § 10-1-392, covering video, audio, and still images made by systems emulating human cognitive processes.
• Section 2 creates new Code section 10-1-393.20, requiring disclosure that AI was used starting July 1, 2025, for anyone disseminating such content to facilitate commerce or trade.
• Subsection (b) requires visual disclosures to be in writing in every language used, with text at least 30 percent of the vertical picture height, visible for at least 30 percent of the content's length, and with sufficient color contrast.
• Subsection (c) requires audio disclosures to be spoken at the same volume and pace as the rest of the content, in every spoken language used.
• Subsection (d) makes it unlawful to omit the required disclosure, and subsection (e) treats each undisclosed video, audio, or image file as a separate violation.
• Section 3 repeals conflicting laws.

1. 2025-02-20House Second Readers (House)
2. 2025-02-19House First Readers (House)
3. 2025-02-18House Hopper (House)

• Dar'shun Kendrick (D, HD-095)Primary sponsor

• artificial intelligence
• consumer protection
• advertising disclosure
• commerce and trade regulation