10-1-372. Deceptive trade practices.

A person engages in a deceptive trade practice when, in the course of his business, vocation, or occupation, he:#

1. (1)

   Passes off goods or services as those of another;#

2. (2)

   Causes likelihood of confusion or of misunderstanding as to the source, sponsorship, approval, or certification of goods or services;#

3. (3)

   Causes likelihood of confusion or of misunderstanding as to affiliation, connection, or association with or certification by another;#

4. (4)

   Uses deceptive representations or designations of geographic origin in connection with goods or services;#

5. (5)

   Represents that goods or services have sponsorship, approval, characteristics, ingredients, uses, benefits, or quantities that they do not have or that a person has a sponsorship, approval, status, affiliation, or connection that he does not have;#

6. (6)

   Represents that goods are original or new if they are deteriorated, altered, reconditioned, reclaimed, used, or secondhand;#

7. (7)

   Represents that goods or services are of a particular standard, quality, or grade or that goods are of a particular style or model, if they are of another;#

8. (8)

   Disparages the goods, services, or business of another by false or misleading representation of fact;#

9. (9)

   Advertises goods or services with intent not to sell them as advertised;#

10. (10)

    Advertises goods or services with intent not to supply reasonably expectable public demand, unless the advertisement discloses a limitation of quantity;#

11. (11)

    Makes false or misleading statements of fact concerning the reasons for, existence of, or amounts of price reductions; or#

12. (12)

    Engages in any other conduct which similarly creates a likelihood of confusion or of misunderstanding.#

In order to prevail in an action under this part, a complainant need not prove competition between the parties or actual confusion or misunderstanding.#

This Code section does not affect unfair trade practices otherwise actionable at common law or under other statutes of this state.#