10-1-424. Misrepresenting nature of business.

It shall be unlawful:

For any person, firm, association, or corporation to misrepresent the true nature of its business by use of the words “manufacturer,” “wholesaler,” “retailer,” or words of similar import; or#

For any person, firm, association, or corporation to represent itself as selling at wholesale or use the word “wholesale” in any form of sale or advertising,#

1. unless such person, firm, association, or corporation is actually selling at wholesale those items advertised for the purpose of resale. For the purpose of this Code section the term “wholesale” means a sale made for the purpose of resale and not one made to the consuming purchaser.